The decision to enter the Chinese market as a Swiss university or institute can be daunting at first.
Where do I start?
How do I find a partner?
What is competition like? Where is my niche?
How can I generate revenue?
What are the differences in terms of working with Chinese students and faculty?
Where should I set up?
What are the risks?
Such questions are normal.
The team at swissnex China faces them all the time from Swiss startups, large companies, regional delegations and academic partners looking toward the Chinese market.
This on-demand course is tailored to administrators and faculty of Swiss universities who are considering China as a new market but unsure how to take the next step. It's based on reports published by swissnex China and the Swiss Embassy to help you navigate the Chinese market.
It also aims to save you time and money by providing information you would collect on your first fact-finding trip to China. With this knowledge in mind you can then prepare your next visit and meetings in China to go deeper and generate even greater results.
Liu Chenchen, Project Officer, Science, Technology & Education Section, Swiss Embassy, China
Chenchen is a Project Officer at the Swiss Embassy in China's Scientific Section, responsible for public relations, events management, planning for delegations, and monitoring the education, research and innovation sectors in China for Swiss stakeholders. Before joining the Embassy, she held positions with UNHCR in Beijing. Chenchen earned her Bachelors and Masters Degrees from Beijing Foreign Studies University.
Linda Lou, Project Leader, Academic Relations, swissnex China
Linda is the Project Leader in Academic Relations at swissnex China. She is responsible for developing relationships between Swiss and Chinese partners across universities and research institutions. She also manages the Swiss university alumni network and Sino-Swiss academia community. Previously, she worked in Chinese and European universities in marketing communication and international relations. Linda holds a Masters Degree in Law from Shanghai Jiao Tong University and a Masters Degree in International Relations from Waseda University, Japan.
Pascal Marmier, Vice Consul General (Innovation) & CEO, swissnex China
Pascal Marmier is the director of swissnex China, the outpost for science and technology in China with offices and representatives in Shanghai, Beijing and Guangzhou. He is keenly interested in building partnerships and cooperation in all technology fields among the players in innovation (university, government entities, entrepreneurs).
Previously Pascal spent 12 years as part of swissnex Boston. Joining the founding team, he led the development of the “innovation and entrepreneurship” part of the organization before becoming Director and Consul for 4 years.
A generalist with MBA from MIT Sloan and an early career as a Swiss and US corporate transaction lawyer, Pascal developed a passion and keen understanding for science, technology and innovation. Working as an entrepreneur within a government context, he is an expert at transforming ideas into action and pursuing a bold vision to explore the potential of sharing knowledge and developing relationships.
Ask questions about this course and comment directly to swissnex China by emailing Ms. Chenchen Liu at firstname.lastname@example.org