How To Sell Online To Japan With Rakuten
by Getting To Global 13m tech e-commerce 1221 have seen this  


  • Presented by the US Commercial Service e-Commerce Innovation Center
  • Meet the Rakuten USA CEO, Directors of Business Development and Marketing
  • Get practical advice and examples to understand how Rakuten works
  • Download supporting materials (PDFs)
  • Unlimited access, anytime, anywhere and on any device

Case Study Overview

Are you interested to sell to Japanese consumers but unsure where to start? 

Rakuten can help you.

Based in Tokyo, Rakuten offers e-Commerce solutions to US merchants and has 200 English-speaking staff working in the US to facilitate your exports to the Japanese market. 

This tutorial is brought to you by the US Commerical Service's e-Commerce Innovation Center in Silicon Valley. It's part of their Getting to Global informational series which promotes US SME growth and exports. 

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1 Welcome to Rakuten US Headquarters
Video course icon With Joshua Halpern, Director, e-Commerce Innovation Lab, US Dept of Commerce
2 Why Rakuten?
Video course icon With Hiroshi Nakata, Chief Representative, Rakuten USA
3 Marketing Your Products
Video course icon With Freddy Nagano, Marketing Consultant
4 How It Works
Video course icon With Reed Wegner, Director, Business Development
5 Main Challenges
Video course icon With Reed Wegner, Director, Business Development

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