WeChat Expo Shanghai 2016
by Entrepnr 4h 49m tech digital media 908 have seen this  

EVENT AT A GLANCE

  • A full-day Entrepnr WeChat event at Naked Hub, Shanghai
  • Presentations by 10 Founders & Director-level experts in China
  • Panel Q&A with audience interaction
  • Practical advice for businesses and entrepreneurs
  • Nearly 5 hours on the latest WeChat marketing trends and best practices
  • Slides available for download (PDF) for all 10 presentations
  • Unlimited access anytime, anywhere, on any device

Event Overview

1.12 billion people have a registered account on WeChat, including 570 million active users daily. The number of users outside China is at 100 million and increasing fast. 

As a digital marketer or entrepreneur in China, you really have to keep up with the latest WeChat marketing trends or else miss out on this generation's best tool to recruit followers and create brand loyalty. 

The WeChat Expo 2016 brought together China-based practitioners at the forefront of WeChat marketing and generate valuable learnings for you to apply to your own business.  


Speakers include: 

Sylvain Joandel, Group Director, Velvet

TOPIC: HOW TO BOOST THE PERFORMANCE OF YOUR OFFICIAL WECHAT ACCOUNT? 

Silvain is Group Director at VELVET, managing key accounts and teams to deliver consulting, social media and integrated campaign services. During his last 7 years in China, he has supported dozens of luxury and premium brands to set up and activate their digital presence in the Chinese market. 

Velvet is a digital marketing and communications agency. 

 

Ashley Dudarenok, Managing Director, Alarice International 

TOPIC: GROWING YOUR FOLLOWERS IN WECHAT

Ashley is an entrepreneur and marketer with a strong focus on Mainland China and over 11 years of experience in the region. She specializes in creative, social media, digital content and campaigns, supporting clients' growth and expansion strategies. 

Alarice International is Hong Kong-based consulting firm offering creative marketing services. 

 

Gabriela Martinez, Founder, Chief Editor, Sie 

TOPIC: HOW TO BRING YOUR PASSION FOR LIFE IN YOUR KOL BUSINESS?

Gabriela is an active KOL, social queen and influencer in Shanghai, covering lifestyle, travel, fashion and parties. She travels around the world spreading 'stylish, independant and extraordinary' lifestyles to followers.

 

 

Kestrel Lee, Executive Creative Director, George P Johnson/JUXT Greater China

TOPIC: DEALING WITH WECHAT AD-POCALYPSE IN 2016

A pioneer in social media, SEO, SEM, gaming, video and mobile advertising, Kestrel has led award-winning digital and integrated campaigns for global brands including Mars, Unilver, HP and Adidas. He's a frequent speaker on topics covering social, e-commerce and digital marketing. 

George P. Johnson is the world's largest experience marketing agency. 

 

Chris Baker, Managing Director, Totem Media

TOPIC: 5 TIPS FOR SUCCESS ON WECHAT

Chris has 14 years of experience in digital media, advertising and brand strategy. Prior to launching Totem Media, he led the digital media practice at MediaCom China as Vice-President of Interaction. 

Totem Media is a social media agency in China. 

 

Aaron Chang, Co-Founder, Parllay China

TOPIC: HOW TO CONVERT YUR WECHAT FANS INTO PURCHASED CLIENTS

Aaron is a high-tech entrepreneur with more than 12 years of digital marketing experience. 

Parllay is a marketing technology company with offices in Beijing, Suzhou and Seattle. 

 

Wolfgang Illing, Co-Founder, Saucepan

TOPIC: SAUCEPAN GOES MOBILE, OUR PATH AND WHY WECHAT

Wolfgang held positions with luxury hotels in Europe, the Middle East and Asia, before launching Saucepan in 2014. 

Saucepan is a cook-at-home meal delivery service in Shanghai. 

 

Cyril Drouin, Chief E-Commerce Officer, Greater China, Saatchi & Saatchi

TOPIC: SOCIALCOMMERCE - WHEN SOCIAL MEDIA MEETS SHOPPING

Cyril Drouin is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi, based in Shanghai. He has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. Cyril holds a Masters degree in IT & Mathematics from ESIEA Paris. 

Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.

 

Thomas Meyer, Co-Founder, Mobile Now Group

TOPIC: EXPLORING THE WECHAT CUSTOM INTEGRATION OPPORTUNITY

Before launching MobileNow Group, Thomas was Business Development Director at iconmobile China and Mobile Marketing Regional Director APAC for Wunderman. He has an MBA from the University of Strathclyde and a degree from Toulouse Business School. 

Mobile One Group is a full service mobile agency in Shanghai. 

 

Adam Knight, Co-Founder, Tong Digital

TOPIC: CROSS-BORDER MCOMMERCE: SQUARING THE CIRCLE

Adam founded Tong in his last year at the University of Oxford, enlisting the help of CO-Founder James Campbell. Since then, Adam has led the company from strength to strength, performing a pivotal role in sales, business development and account management.

Tong Digital is a leading British mobile commerce agency with offices in London and Manchester. 

 

[See more] [See less]
[Reviews]
1 How to Boost Performance of Your Official WeChat Account?
Video course icon By Sylvain Joandel, Group Director, Velvet
Video course icon Part 2
2 Growing Your Followers on WeChat
Video course icon By Ashley Dudarenok, Managing Director, Alarice International
Video course icon Part 2
3 How to Bring Your Passion for Life in Your KOL Business
Video course icon By Gabriela Martinez, Founder, Chief Editor, Sie
Video course icon Part 2
4 Q&A Panel Discussion with Ashley Dudarenok and Gabriela Martinez
Video course icon Part 1
Video course icon Part 2
5 Dealing with WeChat Ad-pocalypse in 2016
Video course icon By Kestrel Lee, Executive Creative Director, George P Johnson / JUXT Greater China
Video course icon Part 2
6 5 Tips for Success on WeChat
Video course icon By Chris Baker, Managing Director, Totem
Video course icon Part 2
7 Q&A Panel Discussion with Kestrel Lee, Chris Baker, Prem Varatharajan (SapientNitro) and Katherine Wang (naked Hub)
Video course icon Part 1
Video course icon Part 2
8 How to Convert Your WeChat Fans into Purchasing Clients
Video course icon By Aaron Chang, Co-Founder, Parllay China
Video course icon Part 2
9 Saucepan Goes Mobile, Our Path and Why WeChat
Video course icon By Wolfgang Illing, Co-Founder, Saucepan
Video course icon Part 2
10 Q&A Panel Discussion with Aaron Chang, Wolfgang Illing, and Run He (Social Touch)
Video course icon Part1
11 SocialCommerce: When Social Media Meets Shopping
Video course icon By Cyril Drouin, Chief eCommerce Officer, Greater China, Saatchi & Saatchi
Video course icon Part 2
12 Exploring the WeChat Custom Integration Opportunity
Video course icon By Thomas Meyer, Co-Founder, Mobile Now Group
Video course icon Part 2
13 Cross-border mCommerce: Squaring the Circle
Video course icon By Adam Knight, Co-Founder, Tong Digital
Video course icon Part 2
14 Q&A Panel Discussion with Cyril Drouin, Thomas Meyer and Adam Knight
Video course icon Part 1
Video course icon Part 2

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