WeChat’s e-commerce business has faced challenges. If famous brands are easily found on the application thanks to JD.com and the shopping channel, it is not the case for small retailers and brands.
Unless you follow them specifically, it is less likely that you'll buy from them on WeChat. However, thanks to lower entry barriers, those unable to have online stores on Alibaba’s platforms are willing to open stores on WeChat.
In this event WeChat e-commerce experts present comprehensive case studies and share insights and advice on how to best use WeChat to sell goods or services.
With this event you'll benefit from:
- Advice on how to sell on WeChat
- Big brand vs startup case studies
- Insights and advice from experts on the ground
- Q&A with the audience
Peter Bomer, President, Kuvera - A WPP Company
TOPIC: WHY WECHAT IS THE ONLY REALISTIC CHINA E-COMMERCE OPTION FOR SMALL BRANDS AND NEW MARKET ENTRANTS
Peter Bomer is the President of Kuvera China, a WPP company. Peter is also a Co-Founder & CEO of E-Power Brands (e-commerce enabled luxury brands), and Founder & CEO of Chinese lifestyle broadcaster Soul Fire Media. He's based in Shanghai and has lived in China for 12+ years. Peter has a BA from the University of North London.
Kuvera is China’s first internationally credible, home grown, full service e-commerce partner.
Gianmarco Meli, Co-Founder & CEO, GroupMall
TOPIC: TESTING YOUR MVP ON WECHAT: GROUPMALL CASE STUDY
Gianmarco Meli is the Co-Founder & CEO of GroupMall, a WeChat-based online shop for special deals, promotions and group-buying of food products. Gianmarco has worked 3 years in Shanghai and is specialized in the F&B industry. He holds a Masters from Tongji University.
GroupMall won the 3rd price at Startup Leadership Program and has been invested by Chinaccelerator, the Asia accelerator program backed by SOS Ventures.
Cyril Drouin, Chief E-Commerce Officer, Greater China, Saatchi & Saatchi
TOPIC: HOW PAMPERS, THE WORLDWIDE LEADING DIAPERS BRAND, IS GENERATING MASSIVE SALES FROM WECHAT?
Cyril Drouin is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi, based in Shanghai. He has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. Cyril holds a Masters degree in IT & Mathematics from ESIEA Paris.
Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.
Questions addressed in this event:
1) Why send traffic to JD instead of to the WeChat store directly?
2) What's an example of long-term campaign management?
3) Besides JD, what about connecting WeChat with other platforms?
4) How to leverage WeChat groups for e-commerce?
5) How effective is WeChat vs. other channels?
6) What type of content is best for engagement and conversion?
7) What's the typical % conversion rate for WeChat sharing?
Max Henry is the Founder of Entrepnr and hosted this event.