WeChat Best Practices for B2B Marketing and Engagement
by Entrepnr 1h 39m tech digital media 738 have seen this  

EVENT AT A GLANCE

  • An Entreprn event at Naked Hub, Shanghai
  • Presentations by Founders & Director-level experts in China
  • Panel Q&A with audience interaction
  • Practical advice for businesses and entrepreneurs
  • 1h 39m on how to strengthen your WeChat B2B performance
  • Presentation slides available for download (PDF)
  • Unlimited access anytime, anywhere, on any device

Event Overview

Many B2B focused companies dedicate their marketing efforts to communicating with potential customers and direct sales support. However, this model is shifting towards branding, especially as price sensitivity is becoming less and less of a determining factor in the buyer decision making process.  

B2B marketers need to learn to add WeChat in their current mix of Weibo, E-mail and website to expand their brand awareness and notoriety, but also generate leads, provide sales support, and after-sales customer relationship management.  

This new workshop will explore how manufacturers, retailers and/or B2B-focused services/solutions providers use WeChat to promote, market, engage or communicate with their prospects, clients, partners, distributors, etc...


Speakers include:

Libby Chick, Digital Specialist, Media & Marketplaces, Saatchi & Saatchi

TOPIC: WHY B2B BUSINESS NEEDS WECHAT - CASE STUDIES 

Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.

 



Thomas Meyer, Co-Founder & CEO, Mobile Now Group

TOPIC: THE WECHAT B2B OPPORTUNITY - CASE STUDY

Before launching MobileNow Group, Thomas was Business Development Director at iconmobile China and Mobile Marketing Regional Director APAC for Wunderman. He has an MBA from the University of Strathclyde and a degree from Toulouse Business School. 

Mobile Now is a leading, full service, mobile development studio, with a focus on branded apps and games. We set up in 2009; hubbing out of Shanghai and Changsha, China and Singapore.

 

Aaron Chang, Co-Founder, Parllay

TOPIC: BUILDING STRONGER RELATIONSHIPS TO MAXIMIZE WECHAT MARKETING REVENUE

Parllay is a leading WeChat CRM platform which helps clients with content marketing and customer support. 


Questions addressed in this event:

1) What's the biggest challenge for B2B businesses to be on WeChat?

2) What are the key trends in B2B content marketing on WeChat?

3) How to do user segmentation with WeChat?

4) How to measure and improve the ROI [return on Investment] for WeChat?

5) Are there B2B industries that are more suitable for WeChat?

Max Henry is Founder & Executive Director of Entrepnr and hosted this event. 

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[Reviews]
1 Why B2B Business Needs WeChat - Case Studies
Video course icon By Libby Chick, Digital Specialist, Media & Marketplaces, Saatchi & Saatchi
Video course icon Part 2
2 The WeChat B2B Opportunity - Case Study
Video course icon By Thomas Meyer, Co-Founder & CEO, Mobile Now Group
Video course icon Part 2
3 Building Stronger Relationships to Maximize WeChat Marketing Revenue
Video course icon By Aaron Chang, Co-Founder, Parllay
Video course icon Part 2
4 Panel Q&A with the Audience
Video course icon Challenges, Trends in Content Marketing, User Segmentation, Advertising
Video course icon WeChat vs. Facebook, ROI, Cost for CRM
Video course icon B2B Industries, Integration with LinkedIn, New Developments

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