Leveraging WeChat has become a must for companies and entrepreneurs in China.
What are some of the strategies and tools used by the experts to grow their presence and customers on WeChat?
In this online event, insiders with hands-on experience share best practices and case studies so you can effectively pick up what you need to know about WeChat for business.
Thomas Knoop, General Manager & Co-Founder, Livecom China
TOPIC: WECHAT MARKETING & CUSTOMER SERVICE VIA LIVECOM - A CASE STUDY
In addition to leading Livecom China, Thomas is Co-Founder & Chairman of DigiDutch. Previously he was CEO of Orbrix, Chairman of OLON, Country Manager Benelux for Talisma Corporation and Business Unit Manager for Quartess Integrated Solutions. Thomas holds a Post-Doctorate degree in Customer Experience & Contact Center Management from the Beeckestijn Business School.
Livecom is the market leader in the areas of customer communication and online conversion solutions, allowing companies to help their customers faster and more efficiently.
Benjamin Pearce, Creative Director at 5IT Digital
TOPIC: ADAPTING SUCCESSFUL CAMPAIGNS TO YOUR WECHAT STRATEGY - SONY PLAYSTATION CAMPAIGN CASE STUDY
5IT Digital is a digital experience agency with focus on collaboration, innovation and quality output.
Thomas Meyer, Co-Founder of Mobile Now Group
TOPIC: EXPLORING THE WECHAT CUSTOMS INTEGRATION OPPORTUNITY - CASE STUDIES
Before launching MobileNow Group, Thomas was Business Development Director at iconmobile China and Mobile Marketing Regional Director APAC for Wunderman. He has an MBA from the University of Strathclyde and a degree from Toulouse Business School.
Mobile Now is a leading, full service, mobile development studio, with a focus on branded apps and games. We set up in 2009; hubbing out of Shanghai and Changsha, China and Singapore.
Augustin Missoffe, General Manager, Phoceis Asia
TOPIC: HOW BEACON VIA WECHAT SHAKE IS GOING TO CHANGE THE RETAIL INDUSTRY
Augustin joined Phoceis Asia as General Manager in 2015. Previously he was China Business Director for KLB Group China. Augustin has an degree in International Business from the European Business School Paris and currently on the steering committee of La FrenchTech Shanghai.
For more than 10 years, Phoceis has worked with both brands and key players in the retail industry to digitalize their customer’s buying journey by building mobiles applications and input digital in store solutions.
Sheng Pang, Founder & CEO, Juplus Interactive Technology
TOPIC: WECHAT GAMIFICATION FOR BETTER USER ENGAGEMENT
Before leading Juplus, Sheng Pang was an e-Marketing Manager at Reed Exhibitions, an Online Marketing Manager for PPS Publications and an Online Marketing Executive for Pranda UK. He holds a Masters in E-commerce from the University of Warwick as well as a Bsc from Guangdong University of Technology.
Juplus Interactive Technology is a digital marketing agency based in Shanghai specializing in digital creativity, digital media and technology.
Questions addressed in this event:
1) What kind of information is available from the WeChat back-end?
2) How to reach and profile different target audiences?
3) How to use WeChat in B2B businesses?
4) What kind of content is mose effective in WeChat?
5) What's the future outlook of WeChat?
Max Henry is Founder & Executive Director of Entrepnr and hosted this event.